Phase One & Stand Out Photographic Events

Phase One is a Danish company specialising in high-end digital photography equipment and software. They manufacture open platform based medium format camera systems and solutions. Phase One’s events arm, Stand Out, involves photographic forums and exhibitions throughout Europe, Asia and the United States.

Cleaver Street initially provided all the marketing and event material for Stand Out’s 2017 european photo forums, including social media promotion, event schedules and media packages.

In mid 2017, Stand Out Photo Forum became Stand Out Photographic events, encompassing Stand Out Photo Forum (Europe & Asia) and Stand Out Photo Gallery (United States). Cleaver Street undertook a “soft” rebrand of the company, repurposing and refining their existing logo into the 2 new brands, designing new business stationery, and creating a total style guide for the rebranded company, involving new font choices and photo content guidelines. We continue to produce the digital and print content for their events taking place in locations such as Stockholm, Hong Kong and New York.